I. Example Problems of Collective Action
and Their Solutions
This essay is basically a bare-bones business plan for either a
non-profit or for-profit entity. First, I’ll present examples of
problems I think this model will solve. The problem is the Tragedy of
the Commons. I’m obsessed with this problem and I see it everywhere.
I’ll try to explain the idea only through examples, although there’s an
appendix for those who interested in details. Later, I’ll explain
the organizational model
and be more specific about the real world problems it will solve.
Example 1
The little fish below have a problem.

In
the next picture (which may be familiar to some of you) they have found
a way to solve this problem by coordinating their behavior.
Simple
right? But one problem with producing this cooperative behavior is as
follows. Let’s assume that each little fish believes that organizing
into the superfish benefits everyone overall, including themselves.
However, if each little is unsure of the plans of the other little
fish, they may not participate. The perceived cost to an individual of
sticking their neck out becomes greater the more uncertain they are
others will join them. Encouraging cooperative behavior that carries
a risk or cost means convincing each individual that their cooperation
will not go unanswered by their fellows.
One way to get individuals to coordinate their behavior is through
morality. Morality can be thought of as a solution to this problem.
That is, our natural sympathy for other beings and/or our fear of shame
and guilt can often produce enough participation for successful
coordinated action. Many think that morality evolved to solve such
problems. Populations of creatures that use concepts such as fairness,
reciprocity, trust, guilt, shame etc. often do better than rival
populations.
Example 2
The nation state can also be thought of as a solution to a similar
problem of people living in a state of nature. Nation states do very
well at eliciting cooperation and coordinating behavior, i.e. they are
good at making the small fish stay in formation. Another way to put the
idea is if the state of nature is “...nasty, brutish and short,”
because no one cooperates in the state of nature, then we should give
up some rights and freedoms to the state in exchange for protection,
education, sewers, etc. This is basically the idea of the social
contract. It is a contract each citizen has with every other citizen
and is enforced through the nation state.

As
the this picture from Thomas Hobbes “Leviathan” illustrates, the
individuals of the state make up the instruments through which the
nation state exercises its power, the armed forces are the tip of the
sword the bureaucracy and legislature are the brains, the police are
the white blood cells and our taxes, the nourishment and oxygen (in
case its unclear, the sovereign in the engraving is constituted by
small figures of people). The nation state keeps all the little fish in
line through education, acculturation, propaganda and physical force.
For the most part, the nation state is good at providing incentives to
act collectively. This metaphor, the nation state as a body, has many
pitfalls. For example, there seems to be more discord and conflict in
the nation state than in the human body. But for our purposes, it is
enough to know that the nation state can be seen as a solution to a
cooperation problem in addition whatever else it is. Although sometimes
the solution is worse than the problem!
Example 3
Another example of a tough cooperation problem is the lack of voter
turnout. Why don't people vote? The essential reason, I think, is
because
individual votes don’t matter. That is, holding separate what our
duties might be as citizens, or whether we feel guilty if we don’t
vote, it is hard to make an argument that one person’s vote matters (in
that it will influence the outcome of the election)
enough to counter the time and effort it takes to vote. Of course, the
totality of all people voting matters. But while true, this doesn't
tell
the individual whether voting is a reasonable thing to do. It seems
clear that an individual’s vote does not matter enough when if, as it
seems, many people don’t enjoy voting and consider it a cost to be
incurred. The upshot is that it is difficult to get everyone to vote,
simply because the argument that your vote matters doesn’t carry any
weight. I believe we must rely on arguments already hinted at, to the
effect that voting is one's duty as a citizen, or that citizens will
experience the inherent pleasure of participating in public life, to
get people out there. The trouble is these are nebulous and slippery
reasons.
As a side note, a lot of people don't like to hear that an individual's
vote doesn’t matter, perhaps because they see it as a dismal way to
look at the world or a danger to our democracy. I realize that at first
this is a hard idea to accept, but we should take this bitter pill, and
admit that our vote doesn't matter, (which most of us know deep down
anyway and if you really think any one individual’s vote matters, do
the math). Accepting it frees us to think about better ways to do
democracy rather than just voting (hint: deliberative democracy). I
vote because I know I would feel guilty if I didn’t and I think its
fun. I don’t vote because I think my vote matters or that it “gives me
a voice.”
Example 4
In many apartments, or at least where I live, heat is included in the
rent. This is a bad idea if it can be avoided. It encourages waste. If
I keep my windows open all the time, my landlord pays that much more to
heat the building and they raise their rents over the long run by that
amount, or something close to it. So, the cost of my actions is spread
out over the entire building. That is, everyone pays more for my
actions, but I only pay a fraction of the total cost, with the rest
being divided amongst other apartments. But if everyone pays for their
own heat, then each person bears the cost they incur.
So, what if it is impossible to divide up the bill according each's
contribution? Well, there are a few possible solutions. One solution is
to
have a short meeting once a year where the landlord presents how much
she paid for heat last year, how that affects rental prices, and what
everyone can do to keep heating costs down, etc. Everyone walks away
with a flyer summing up the facts and energy saving tips. Information
helps. Nobody will be under the impression that the costs just
disappear or the landlord eats them (which they don't). Also, face
to face contact tends to make people more aware of how their actions
affect everyone and hence makes people more likely to act in ways that
benefit the group (i.e. form the superfish). This would be a simple
device that takes advantage of human nature and human sympathy to
change behavior.
A similar problem arises when encouraging people to voluntarily cut
back on carbon emissions. Each individual incurs a very real cost to do
so, for almost zero return, in that each individual's actions taken
alone do not affect the outcome.
To sum up this section, in addition to setting-up examples of this sort
of problem, I offered some possible solutions. There are a variety of
ways to tackle these problems; and solutions will vary with the
specifics of the problem. Some may be solved by a single simple change.
Other problems may be solved by many small changes that work together
to significantly alter outcomes. Maybe some of these problems can't be solved. The organizational model I propose in
the next section tackles many of the impediments to problems of
collective action discussed above.
II. A Model for Encouraging Social Cooperation
What I propose is an organization that catalyzes collective actions and
solves cooperation problems. It gives us the ability to transform
ourselves into superfish for specific purposes. The idea is to provide
a catalyst for collective action and give persons incentive to stay in
formation.
Some Impediments to Donating
There are a few reasons why people are not willing to give money or
time on such cooperative projects, some of which have been discussed in
the examples above. Let’s boil them down and add one more.
Target Market
The organization’s target market is folks who already donate time and
money and folks who are concerned with issues beyond their private
lives, but do not often donate time or money. This model is not a magic
wand for getting everyone out there and doing stuff; if someone really
wants to sit at home, this isn't going to change that. But I think it
will increase the level of participation in those who already
participate and get more people off the couch.
Target Collective Actions
The following are some examples of situations this company or
non-profit will serve:
For simplicity let’s break these collective actions into two
groups. Collective projects require mainly money. Collective events
are those that require mainly time or effort on the part of the
donor. Each of these will be handled in a separate manner.
The Conditional Contract
The model I am proposing alleviates these impediments to successful
collective action. The heart of the idea is the conditional
contract. The conditional contract is a legal contract to which a
donor agrees.
The donor then clicks a button or signs their name. Its an “if, then”
contract. The reasoning goes like this: if x amount of others sign up
(plus whatever else needs to happen) then the participants are legally
obligated to attend the collective event, or donate to the collective
project. But if the “if” does not obtain, the contract is void.
The contract only kicks in if the specified number of people sign the
same contract. You are then obligated to go if you want your deposit
back. Again, if you chicken out, that’s fine but we keep your money.
And if the project requires mostly money, we already have your money.
Of course if not enough people sign up or one of the other conditions
does not obtain then nobody is obligated to do anything and everyone
gets to keep their money. You can still attend the event or donate to
the project but there is no legal obligation to do so.
Let's take the example of a community desiring a new library, but
lacking the money to do so. The library posts a listing and states that
if 100,000 people sign up at $10 each this will fund the new library.
So, if someone wants to see this library built, they click "yes" and
their credit card is charged. And if not enough people sign up, after a
time limit of say, a year, we'll refund the money, maybe with interest.
And if 100,000 people click the button, the library rises up from the
earth. All for $10.
Possible Embodiments of the Conditional Contract
There are at least a couple of ways this idea could be embodied. One
way would be a website like E-bay or Craigslist that would host these
events and projects. Many groups or individuals dispersed across the
country could organize collective actions. Donors could signup to
receive listings by type or zip-code. The company would not manage the
events and projects, but act only as host. If someone bids on the
Brooklyn Bridge on E-Bay, E-Bay is not liable when the customer is
angry because nothing came in the mail. Organizations that post these
events and projects on the website could be rated much like E-Bay
sellers so that some could build good reputations. There are many
things that can and should be done to minimize bad and poorly planned
events, but at the end of the day, the organization would not be liable
for whatever happened surrounding the project or event. The practical
legal question is how much this liability can be limited.
Another embodiment might be a non-profit that takes a more direct role
in a smaller number of collective actions. This smaller organization
might be more effective in local geographic areas.
As far as income goes, the organization could take a percentage of the
money from the no-shows, charge a listing fee like e-bay, or take a
percentage from the donations from successful collective projects.
Reasons Why the Conditional Contract Will Work
The conditional contract will encourage people to engage in collective
action for the following reasons:

The
giver considers just one question before giving: “Am I willing to
contribute to make this collective action real?” This is the only cost
they could incur; there is no possibility that their donation will go
unmatched by others. The donor does not have to consider the
possibility they will donate and no one else will or that they will be
the only ones to show up at the protest. They are only obligated to
donate if the critical mass is reached. The act of donation will entail
the collective action’s reality. There is a tight connection in the
conditional contract between the individual participating in the
collective action and that action taking place.
Once people get used to these ideas, I believe they will make the
connection between their donation and the reality of the collective
action. It’s almost as if your donation is making the collective action
real. Citizens will feel empowered since the collective actions to
which they donate always, always, take place.
Miscellaneous Points
The collective actions should be concrete and specific. Building a new
wing for the library is a better candidate project than funding various
library projects for a year. Donating to hire a specific lobbyist for a
year is a better project than raising money for the general purpose of
lobbying congress. People like to see the results of their time and
energy. The more nebulous and abstract the goal, the less likely people
are willing to spend time and money trying to achieving it. Concrete,
specific and tangible goals that involve peoples' hearts and minds are
excite people to action.
The success of this model would depend on three main things. Firstly,
are there enough people out there that would understand the benefits of
the conditional contract and also be willing to participate in these
actions? Would this organization be able to gain the critical mass
necessary to be successful? (A non-profit would be less vulnerable to
this problem). Lastly, would the legal issues raised by this sort of
endeavor be manageable?
In September of 2007 a website was launched “https://www.thepoint.com/”
which utilizes many of these ideas. One good idea they’ve instituted is
that users’ identities can be kept anonymous until the threshold is
reached. So, if the collective action carries a risk of retaliation,
say employees are demanding health insurance, no one’s identities are
released until the threshold is reached. This does not entirely
eliminate the risk, but no individual is sticking their neck out. This
website does not seem to have the binding mechanism of penalties, it's
all on the honor system. Perhaps the penalty system is not appropriate
for all collective endevours.
Summing It All Up
If successful, the model I have presented would be a stepping stone in
getting folks to design and implement institutions for effective and
efficient collective action, including more overtly political
institutions.
Brett Anderson
djbraski@yahoo.com
Appendix – Prisoners’ Dilemma and The Tragedy of the Commons
The Prisoners’ Dilemma
Two thieves, Anne and Suzy are caught by the police, put in separate
rooms and given the following set of choices. Each is asked to Defect
and testify against the other in exchange for a reduced sentence.
However the catch is that the outcome for each is partially determined
by the other's choice. If both Cooperate and do not testify
against the other, then the police charge both with minor infractions,
carrying a year long sentence. If they both Defect, then both
get 2 years. If Anne Defects while Suzy Cooperates,
then Anne walks while Suzy goes to jail for three years.

Notice the fewest total years in prison occurs if both Cooperate.
However, Defecting strictly dominates, that is, no matter what
Anne does, Suzy does better by defecting. If Anne keeps mum, Suzy is
better off Defecting, she walks. If Anne Defects, then
Suzy is also better off Defecting too, getting two years versus
three. Let's also assume they don't like each other, and they have no
mutual friends or mafia bosses to affect their outcomes. There won't be
any consequences for their decisions, and they feel no love for one
another. But wait, if for each one, the best choice is to defect, then
why do they end up with more jail time, a higher total prison time,
then if they both cooperated? Wouldn't it be best for both if they both
cooperated? That's the puzzle. From the perspective of each
individual, it would be best if they Defected and the other Cooperated.
Now, we're considering what it is rational to do, given thier beliefs
and desires. If it is really rational for Anne to Defect,
hoping that Suzy will Cooperate,
then it must be rational for
Suzy to do the same, and they both end up ratting. What went
wrong here? Wouldn't it be better if they both cooperated? Notice
too, that
both players may realize that it would better for them to both Cooperate,
but they may not trust the other to keep up their end of the bargain,
and so still end up Defecting.
When presented with this dilemma, peoples’ intuitions differ on whether it is rational to Cooperate or Defect, and each
side invariably thinks the other side is clueless. Also, intuitions
shift when the costs differ, while keeping the ordering of the outcomes
the same. This is strange since it is the orderings of the outcomes
that matter, not what or how much is at stake.
Similarly the general problem for rationality that the PD creates does
not go away if we try to get each player to be "unselfish" or “do
what's right.” For let's say that each player only values the welfare
of the other and care nothing for themselves. The problem still
ooccurs. The problem is a general one invovling how the players order
the
outcomes, not with what they specifically value. The upshot is that the
prisoners' dilemma is one of rationality generally and does not go away
if we change what is valued.
The Tragedy of the Commons
The story of the tragedy of the commons goes like this: say you own a
herd of cattle, and many other ranchers around you also own their own
herds. Everyone grazes a common plot of land. The land can only hold so
many cattle before it degrades and eventually collapses. The tragedy
occurs if 1) the cost each rancher incurs to add one more to the herd
is less than the payout for selling the cow later on and 2) each
rancher does not bear the full cost each additional cow creates on the
commons. For the cost of each additional cow is split equally amongst
everyone. The rancher that adds the cow only bears a fraction of the
real cost of that cow. So, each keeps adding cows until the commons
collapses. The point is that every rancher is able to externalize
the cost of each cow onto the rest of the group, while keeping the
entire income. And note that it could be true that each rancher
understands they are contributing to the collapse of the commons, and
that the collapse will happen and it still may be rational for them to
continue to add cows. For if the number of ranchers is great enough,
your actions can't stop the collapse, so it is reasonable to extract
what you can, if you expect everyone else to do the same. Moreover, it
may be practically impossible to set-up and enforce an agreement with
all the other ranchers to limit the pressure on the commons. The
Tragedy of the Commons is an iterated Prisoners' Dilemma with many
players. That is, the abstract mathematical structure of the TOC is a
PD run over and over again with each agent taking turns playing against the
group.
Googling either the Prisoners’ Dilemma or the Tragedy of the Commons
will get many hits. There are many rich issues which lead in the
directions of rationality, politics, morality, evolution, etc. Also,
for another mind bender check out Newcomb's Dilemma, or Newcomb's
Problem, this related dilemma ties in with the games above and leads
into questions of causality, free will, religion etc.